Copy, Strategy, and Creative Direction — I tell stories with words and pictures, sometimes moving. And sometimes moving pictures.

Most recently, I was at Buck Mason, helping shape the brand’s voice and the creative ideas that brought it to life. If you’ve ever dipped into their world, there’s a good chance you’ve come across one of my product names, journal articles, emails, ads, or films. The majority of my time there was spent figuring out how to turn products into stories, and that work helped drive some of the brand’s strongest product launches and highest-performing creative.

I grew up on a skateboard, which became a gateway into underground art, music, film, and eventually writing. I’m still drawn to the same thing in all of them: how rhythm, sequence, and unexpected connections can turn disparate pieces into something singular and affecting.

If you give me a complicated problem, I’ll work to find the simplest, most human way to answer it while making you feel something.